![]() ![]() ![]() Many companies are discovering that when they engage consumers with multiple sensory touch points-not just the traditional sensory channels of sight or hearing-they can enhance customers' emotional connection with their products and brands. Sensory branding is based on the idea that we are most likely to form, retain, and revisit memory when all five senses are engaged. Ingenious brands are discovering means to captivate the entire consumer senses to fortify their brand experience, by amalgamating every sense into the marketing strategy this approach is called Sensory Marketing. In toto, the unexpurgated world is experienced through multiple senses (Lindstrom & Kotler, 2005). A customer is frequently attracted towards a brand based on his sensory experience. Synchronic studies in marketing propose that sensory stimulus, like colour, lighting effects, backdrop music, ambient scents, or upholstery's texture affect consumers' evaluation of the milieu, the wares presented, and affect consumer behaviour (e.g., approximate amount spent, time spent at a store). ![]()
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